Pablo Alonso

Co-Founder & Partner

International business leader with over two decades of experience transforming underperforming organizations into high-growth, market-leading enterprises across Latin America and the U.S. Pablo builds trust-based cultures, drives disciplined execution, and aligns people, performance, and purpose to deliver sustainable results.

Core Strengths:
• Culture-First Turnaround Master — High-trust operating models that turn status-quo into compounding results
• Data-Driven Operator — Analytics, automation, and AI to sharpen decisions and unlock capital efficiency
• Purpose-Led Leader — ESG principles as drivers of transparency and long-term value

Industrial Engineer with Master in Technology and Business from IESE Business School. Pablo brings a global perspective shaped by living and leading across Latin America, the United States, and Europe—combining analytical rigor with human-centered leadership to accelerate performance and lasting impact.

Alejandro Madrid

Co-Founder & Partner

Global marketing leader with over 20 years of experience in brand strategy and digital transformation. Serving as VP, Head of Corporate Marketing at GE HealthCare, Alejandro leads worldwide initiatives across brand development, digital innovation, and customer experience.

Previously spent nearly a decade at Dell Technologies spearheading international brand and digital marketing programs. MBA graduate from University of Virginia's Darden School of Business with career spanning Latin America to global technology and healthcare.

Key Strengths:
• Strategic Integrator — Unites brand vision, digital transformation, and operational execution
• Global Brand Architect — Proven success leading multicultural teams and positioning global brands
• Purpose-Driven Leader — Champions human-centered, sustainable growth

At SixRoots Co., Alejandro brings his passion for innovation and sustainable brand growth to help businesses unlock their digital potential with clarity, creativity, and purpose.

Kristin Morris

Co-Founder & Partner

Digital marketing and social media strategist with 12+ years of experience helping brands connect culture with commerce. Kristin specializes in transforming lifestyle and creative concepts into authentic digital narratives that strengthen brand identity and community engagement.

Her work has driven measurable results, including a 30% increase in engagement through content optimization and up to 50% growth in brand reach via influencer collaborations. As founder of Cool Concept.pe and creator of Mamiscool, she has built thriving online communities by blending creativity, analytics, and strategy across platforms like Instagram, TikTok, and YouTube.

Kristin holds a Bachelor's degree in Communications Studies and Advertising, and a Master's in Fashion Marketing and Trends Research from Instituto Europeo di Design. Based in Austin, Texas, she brings a unique mix of strategic storytelling, performance insight, and creative direction to every partnership.

Francesca Parodi

Co-Founder & Partner

A global marketing executive with over 20 years of experience, Francesca Parodi brings deep expertise in growth marketing, digital transformation, and customer experience strategy.

As Chief Marketing and Communications Officer at Texas McCombs School of Business, she has led large-scale global teams at Dell Technologies, where she spearheaded digital modernization and multi-billion-dollar growth marketing programs that redefined brand engagement worldwide.

Value-Added Strengths:
• Digital Transformation Leader: Builds and scales data-driven ecosystems that blend technology, creativity, and measurable business impact.
• Growth Architect: Proven ability to drive double-digit revenue and buyer base expansion across diverse global markets.
• Innovative Brand Strategist: Expert in customer storytelling and omni-channel engagement that connects brands with audiences authentically.

At SixRoots Co., Francesca channels her passion for innovation and customer-centric strategy to help partners accelerate growth and build enduring brand value.